Influencer marketing has become a necessary aspect of marketing to reach the right audience. Influencers have become a key player in the area of marketing and with exponential increase in the number of influencers, finding the right influencer manually is an incredibly arduous task. GOinfluencer aims to assist projects in achieving the marketing power of powerhouses by helping them find the right set of influencers and through them, reach their target audiences in the most efficient and cost-effective way possible.
Contrary to the popular notion, the number of followers is not the only factor to be taken into consideration when shortlisting the right influencers for any project. You must ensure that each influencer with whom the brand collaborates is an expert in the required niche, as well as someone who is well-liked and followed by a significant number of people. There are a number of factors which brands need to evaluate before choosing the right influencer.
Engagement Ratio
An influencer with a high engagement rate has a significant number of engaged followers who like, comment, and share their content. A high engagement rate indicates that their followers are engaged in and are enjoying their material.
One of the most crucial indications of an influencer’s relevancy and efficacy is their engagement rate. This also refutes the widely held idea that the influencer with the most followers is the most powerful. While having a huge following is beneficial, it does not always imply that people are paying attention.
This engagement ratio is the most crucial indicator of an influencer’s relevance and reach. An influencer with a huge following is always what brands look for but it does not always imply that the influencer’s followers are interested in their content.
Niche content
It makes no difference how many followers or how high an influencer’s engagement rate is if they aren’t targeting the required niche. Being a jack-of-all-trades isn’t feasible for an influencer. They must be experts in one or two related specialties at the most.
Activity
The mark of a successful influencer is content that makes an impact in the minds of an audience. The more knowledgeable an influencer is about a topic, product category, or issue, the more likely they are to relay the information about the project in the best manner. This is dependent on their regularity of providing material, in addition to the quality of the content.
Sponsored content analysis
One of the most important things for businesses to consider is how influencers present their sponsored content to the audience. When the influencer organically blends the adverts with their usual material, the best level of engagement is attained. The best approach to determine this is to compare the influencer’s non-paid and sponsored material.
Credibility
To develop trust and inspire engagement, businesses must partner with influencers who are genuine in their work. Genuine influencers are entirely transparent, which appeals to those seeking trustworthy guidance. This transparency is the key when it comes to acceptance of any content by their following base.
Authority to sway
The stronger an influencer’s authority and influence in a particular issue, the more specialized they are. With their unique material, a successful influencer may inspire and encourage their following. This is something that your potential influencer must be capable of. Effective influencers understand their audience’s needs and will gently refuse your offer if they feel it will be of no use to them. An effective influencer is someone who can inspire and motivate their audience through their own unique material. The ability to do so is required of your potential influencer.
Realizing that being an influencer is a responsibility is imperative to creating a loyal audience on any social media. These are several important factors the brands have to manually vet to decide an influencer for their project. This task is tedious and requires a lot of manual effort. GOinfluencer proprietary Score nullifies the need for such work with it’s AI and ML powered algorithm. The Score is a cumulative analysis of these factors which makes the task of choosing a credible influencer easy for the brands.
About GOinfluencer
GOinfluencer is a marketing and business search engine that uses AI and machine learning to assist small and medium-sized enterprises find their target clients. GOinfluencer aims to assist crypto projects in achieving the marketing power of giant corporations by helping them reach their target audiences in the most efficient and cost-effective way possible. GOinfluencer operates as a facilitator between companies and influencers, making influencer marketing campaigns as simple as running a Facebook or Google ad campaign.
